A collection of corporate blogging studies
Since I made this list a while ago I thought I might as well blog it. The studies are loosely sorted by freshness and perceived relevance. Let me know if I’m missing anything interesting. Blogging...
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Research into corporate blogging at Microsoft
While there is the occasional market research study into the adoption of blogs in corporate contexts and people are even thinking about metrics for measuring their success, things are still fairly...
View ArticleSupport the academic study of internal company blogging!
I came across this post on Luis Suarez’ blog this morning. Luis received the following request from Mareike Swania from Napier University: We are currently conducting research into the topic of...
View ArticleThe Corporate Blogging Bibliography
I’ve made good on my offer in the Association of Internet Researchers (AoIR) mailing list and published the bibliography for my PhD thesis – voila: The Corporate Blogging Bibliography...
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What makes corporate blogs (cross-culturally) successful?
I’m still working on a lengthy post in which I want to summarize the most important findings of my research on corporate blogs, but in the meantime here’s another perspective on the topic from Nils...
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